For 16 years I’ve done one thing — and loved every year of it: helping brands grow. As a digital marketing strategist, I’m equal parts analytical and creative: the person who wants the numbers to add up and the story to inspire.
I believe modern marketing should always feel human: honest, warm, and a little bold. Beyond data and growth frameworks, the best strategy isn’t the loudest one in the room — it’s the authentic direction that people truly connect with.
Marketicious is where I put all of it to work for others — strategy that feels fresh and tastes like success.
Education: MA & Harvard Business School Online
Core Focus: Brand Positioning & Revenue Growth
Background: Retail, EdTech, Startups & Automotive
The Grassroots Foundation: Learned marketing the most honest way possible—face-to-face on the shop floor. I understood the psychology behind brand trust and customer loyalty before ever writing a formal strategy.
Marketing Manager (11-Year Tenure): Built the entire marketing function, digital presence, and brand voice from scratch. Successfully launched and established 4 new brand divisions, including English Kids/Teens Academy (Future Leaders) and DeKA.
Startup Scaling & 360° Marketing: Led marketing for an international automotive startup entering Romania with zero local presence. Scaled brand awareness in a crowded market through TV, influencer campaigns, and operational leasing launches.
Growth Lead & Founder: Currently driving growth for a challenger automotive platform against entrenched market leaders, while channeling 16 years of brand, performance, and data expertise into Marketicious to help other B2B brands scale.
