I’m Vera – the strategist who looks beyond briefs, campaigns, and fleeting trends.
For me, success has a clear flavor: the perfect balance between vision, structure, and courage.
With over 16 years of experience in marketing and consulting, I’ve worked with brands across industries – from startups to established companies – helping them define their positioning, build their strategy, and turn it into real results.
My approach puts your brand at the center, with a plan that doesn’t just look good on paper, but truly works in the market.
Education: MA & Harvard Business School Online
Core Focus: Brand Positioning & Revenue Growth
Background: Retail, EdTech, Startups & Automotive
Growth Lead & Founder: Currently driving growth for a challenger automotive platform against entrenched market leaders, while channeling 16 years of brand, performance, and data expertise into Marketicious to help other B2B brands scale.
Startup Scaling & 360° Marketing: Led marketing for an international automotive startup entering Romania with zero local presence. Scaled brand awareness in a crowded market through TV, influencer campaigns, and operational leasing launches.
Marketing Manager (11-Year Tenure): Built the entire marketing function, digital presence, and brand voice from scratch. Successfully launched and established 4 new brand divisions, including English Kids/Teens Academy (Future Leaders) and DeKA.
The Grassroots Foundation: Learned marketing the most honest way possible—face-to-face on the shop floor. I understood the psychology behind brand trust and customer loyalty before ever writing a formal strategy.
De la un marketplace la început de drum, la un ecosistem auto în continuă expansiune.
Keep a large, established dealership brand visible and loved.
Scaling brand trust and market share in pre-owned automotive.
Raise awareness and drive donations for a non-profit cause.
Build awareness and a consistent, recognisable social presence.
Grow awareness and give the brand a distinctive, consistent social voice.
