Plus-Auto Marketplace

Client::
Plus-Auto Marketplace
Timeline::
Apr 2024 – Present
Role::
360° Strategy, Campaign Coordination & Growth Execution

The Challenge

Launch a brand-new automotive marketplace into a market dominated by an entrenched leader, and grow both sides—buyers and dealers—fast enough to reach real liquidity, all with a lean team.

Balanced Acquisition

Paid social, strong SEO/organic engine, and brand-driven direct traffic.

Owned Channels

Two editorial newsletters and CRM integration.

Platform-Native Social Content

Affiliate & influencer referral programs, plus organic content across all major platforms.

Analytics-Led Decisions

Pioneering the category by tracking and growing AI/LLM-referred traffic.

Measurable Growth

0
k+
Monthly Unique Visitors
0
M+
On-Site Events / Month
0
k+
Active Listings
0
x
Dealer Supply Growth

Social Momentum (Year-on-Year)

  • ✓
    Cross-Platform Growth: Followers up on every platform – Instagram +114% · Facebook +92% · TikTok +43% · YouTube +37%.
  • ✓
    Massive Organic Reach: 20.3M TikTok video views in a quarter (+131%) and 6.86M organic Instagram views (+82%) with 420K interactions (+368%).
  • ✓
    High-Intent Traffic: 1.9M Facebook link clicks (+147%) driving traffic straight to the platform.

Brand & Experiential Events

  • ✓
    The Big Launch: Official platform launch staged as a 700+ guest car show.
  • ✓
    Offline Immersion: Special brand moments and national dealer openings that brought the marketplace to life offline.

    • Ready to scale your brand like Plus Auto?

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