Spotawheel

Client::
Spotawheel
Timeline::
2022 – 2024
Role::
360° Marketing Lead, Strategy & Go-To-Market Execution
THE CHALLENGE

Establishing an Unknown International Startup in a Competitive Local Market

Spotawheel arrived in Romania as an international automotive startup introducing an innovative used-car buying model—but with zero local brand presence to build on in a crowded and entrenched market.

360° Go-To-Market

Brand strategy and nationwide TV campaigns to build immediate credibility and market launch momentum.

Influencer Marketing

Strategic creator partnerships and platform-native content to humanize the brand and drive consumer trust.

Operational Leasing Launch

End-to-end commercial launch execution for Spotawheel's new operational leasing product line.

BI & NPS Optimization

Continuous business intelligence, brand tracking, and consumer-market analysis to refine performance.

Measurable Growth

0
°
Full-Funnel Strategy Execution
0
y
End-to-End Market Building
0
%
Nationwide Launch & TV Campaign Reach
0
x
Brand, TV, Leasing & BI Strategy

Go-to-Market & Brand Building

  • ✓
    360° Marketing Lead: Managed end-to-end brand strategy, TV campaigns, and consumer outreach across Romania.
  • ✓
    Leasing Offer Launch: Strategized and executed the market rollout of Spotawheel’s operational leasing product.
  • ✓
    Influencer Campaigns: Partnered with relevant local voices to create authentic engagement and drive model acceptance.

Business Intelligence & Trust

  • ✓
    NPS & Brand Tracking: Managed ongoing Net Promoter Score tracking and market reporting to continually refine messaging.
  • ✓
    Category Recognition: Successfully established an unknown international name into a recognized, trusted player.

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