For 16 years I’ve done one thing — and loved every year of it: helping brands grow. I’m equal parts strategist and creative, the person who wants the numbers to add up and the story to give you goosebumps.
I believe marketing should feel human: honest, warm, a little bold. The best strategy isn’t the loudest one — it’s the kind people actually feel.
Marketicious is where I put all of it to work for others — strategy that feels fresh and tastes like success.
Education: MA & Harvard Business School Online
Core Focus: Brand Positioning & Revenue Growth
Background: Retail, EdTech, Startups & Automotive
The Grassroots Foundation: Learned marketing the most honest way possible—face-to-face on the shop floor. I understood the psychology behind brand trust and customer loyalty before ever writing a formal strategy.
Marketing Manager (11-Year Tenure): Built the entire marketing function, digital presence, and brand voice from scratch. Successfully launched and established 4 new brand divisions, including English Kids/Teens Academy (Future Leaders) and DeKA.
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