For 16 years, I’ve done one thing and loved every year of it: helping brands grow. I’m equal parts strategist and creative—the person who wants the numbers to add up and the story to give you goosebumps. I believe marketing should feel human: honest, warm, and a little bold.

My journey began on the shop floor at Lush Romania, learning marketing the most honest way there is—face-to-face, one customer at a time. Over the next 11 years within the International House Bucharest group, I built the entire marketing function from scratch and successfully launched four distinct brand divisions.

Later, I moved into the automotive startup arena at Spotawheel, leading 360° marketing, nationwide TV campaigns, and go-to-market strategies for new leasing products. Today, I lead growth for Plus Auto Marketplace and Plus Auto Trade, scaling challenger platforms against entrenched market leaders.

I hold an MA in Management & Marketing and completed Harvard Business School Online’s Business Strategy and Business Analytics programs, complemented by ongoing certifications in digital, social, SEO, and PR. Marketicious is where I put all of this experience to work—delivering strategy that feels fresh and tastes like success.